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Return of Shady

01:43 PM CST on Friday, November 12, 2004

It's all Eminem, all the time.

A flurry of controversies and events in the past month will likely lead to huge sales for his fourth album, Encore, which hits stores today (he moved the release date up from Nov. 16 to combat Internet piracy).

Here's a look at some of the hubbub surrounding the rapper.Playing politics: Eminem got political right before the election with "Mosh," a protest song that takes on President Bush and the war in Iraq. "[Expletive] Bush," he raps, "until they bring our troops home."

Playing crass jokester: Right before "Mosh" came "Just Lose It," an ultra-silly video with puke and fart jokes, and Em posing as Pee-Wee Herman, MC Hammer, Santa Claus and Michael Jackson.

Speaking of Michael: Jackson wasn't happy with being parodied as playing with children in the video. "Michael is calling on all networks to pull the video," said Jackson representative Ramone Bain on Oct. 12. BET pulled the video from rotation. MTV did not. In the current Rolling Stone cover story, Eminem says: "I didn't do anything in the video that he hasn't said himself he does. With the little boys jumping on the bed and all that – they're just jumping on the bed."

On the radio: Em has teamed with satellite radio provider Sirius to create a rap channel called Shade 45. He kicked it off Oct. 28 with a New York event he dubbed the Shady National Convention. "This channel gives me a direct outlet to the streets and our audience," Em says on the Sirius site. "... And most of all, no censorship."

Race issues: The longtime feud between Eminem and The Source magazine led to a controversy late last year about racist lyrics on a decade-old Eminem tape. He apologized for it, and most of the rap community let it pass. He addresses it in a song on Encore.

Staff and Wire Reports

A SOFTER SIDE?

In the opening cut of Encore, "Evil Deeds," Eminem asks forgiveness for his violent character. In "Yellow Brick Road," he apologizes for a racist rap he admits to recording when he was young. In "Like Toy Soldiers," he calls for an end to several personal beefs. One cut even finds him forgiving his ultimate enemy – his mom.

New York Daily News